Our Leadership Team

The Original Whos

Over the years we have been blessed to connect with core individuals who have helped shape this company into what it is today. Hover over each "who" below to learn a little more about who they are.

Ashley Kelley
Chief Executive Officer

Ashley became part of our team on April 14, 2021. Our managing director at the time said if anything ever happened to him, Ashley should be put in charge. He was right. 


Ashley Kelley Chief Executive Officer
Chris Bigelow
Chief Data Officer

Chris joined our team on December 4, 2020. He initial had the role of quality control. A little over a year later he moved into a more senior leadership role. 


Chris Bigelow Chief Data Officer
Ryan Hale
Chief People Officer

Ryan started working indirectly with our company in June of 2023. When he wasn't working his day job in the financial industry, he was apprenticing under our founder.


Ryan Hale Chief People Officer
Nitin Jaiswal
Chief Quality Control Officer

Nitin joined our team on Oct 8, 2017. Other than the founder, Nitin is the longest tenured member of the company this company. 


Nitin Jaiswal Chief Quality Control Officer
Josh Lyons
Founder

Josh started this company in 2015. He still coaches and advises Ashley, but phased out of operations in 2021. Now he helps small businesses in other ways. 


Josh's Personal Website
Josh Lyons Founder